The Board of Trustees of Morehead Memorial Hospital has announced that it has begun a search to establish a strategic affiliation with a healthcare system.
In late 2015, the board adopted a three-year strategic plan, a process that’s led to this decision.
Though Morehead has recently seen growth in patient volume and is working to add services and focus on employee engagement, it recognizes the challenges that small, independent hospitals face in today’s ever-changing healthcare environment.
“The healthcare industry is changing rapidly and rural community hospitals have unique challenges,” says Judy Rouse, chairman of Morehead’s Board of Trustees. “That’s why we are being proactive in searching for the right strategic affiliation for Morehead,” she said.
The hospital wants a strategic affiliation with a healthcare system that will share the patient-centered focus that has always been a part of Morehead’s tradition. Through affiliation Morehead would be better positioned in the industry that has seen increasing regulation, decreasing reimbursements, growing consumer needs and rapid advancements in technology that require large capital outlays.
“It is the board’s desire to find an affiliation that will maintain our quality, grow our clinical programs, while sharing our focus on providing local trusted care,” says Dana M. Weston, president and CEO of the hospital. She has been at the helm of Morehead since mid-December 2015.
The search process is expected to extend into the spring of 2017, and will be led by Hammond Hanlon Camp LLC (H2C) a strategic advisory and investment banking firm headquartered in New York.
Morehead Hospital was opened in 1960 and, with around 700 employees, it is the largest employer in Eden.
Myla Barnhardt, Director of Marketing & Public Relations
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